I designed the visual direction for Austrialdea’s annual ideas festival website, focusing on a bold landing page that could feel energetic, structured, and event-driven.Because the festival was about creativity, innovation, and new ideas, I wanted the layout to feel more dynamic than a standard corporate event page. I used sharp diagonal shapes, red accent lines, layered imagery, and strong contrast to create movement and guide the viewer through the page sections. The design was built around a long-scroll structure, with each section visually separated so users could quickly understand the event, apply, explore programs, view sponsors, and find contact information.