WeichStein Handmade Felt Supplies
WeichStein is an Austria-based company producing handmade wool and felt products. The goal of this project was to create a more refined and market-ready visual identity around one of the company’s luxury carpet lines. I developed a complete branding system that included the logo, catalogue, product labels and tags, and outdoor advertising applications.The visual approach focused on balancing handcrafted warmth with a cleaner, more professional presentation. The identity and print materials were designed to highlight the texture, colour, and tactile quality of the carpets, while the catalogue and advertising pieces helped position the collection in a more polished and premium context.
The identity was developed to reflect the handcrafted and tactile nature of WeichStein’s felt products while giving the brand a more polished and professional presence. The logo and supporting brand elements were designed to feel approachable, contemporary, and product-focused.
The catalogue was designed with a clean and minimal structure to keep the focus on the product photography, material quality, and colour variations. The layout system was intentionally simple, allowing the rugs to stand out while maintaining a cohesive premium presentation across the collection.
A set of product labels and tags was created to extend the identity into the physical product experience. These applications helped reinforce brand consistency while supporting product information, presentation, and retail readiness.
